Empire Cartridges will launch with a condensed range of high-quality cartridges that’s benefits and uses are simple to understand for the consumer. This will allow an easy and smooth transition for customers from rivals brands.
Empire Cartridge’s advantage in the marketplace is that they know the sport like the back of their hand. Being shooters themselves they understand the wants and needs of the customer base and as such can tailor their products to remedy the frustrations and meet the demands of their audience. This opens up great opportunities for networking and marketing their products as they are constantly in and around their own potential customers.
The long term goal is to create a community of like-minded individuals who feel they have a symbiotic relationship with the brand. The customer loves the product and the way the brand connects with them so they invest back into the high-quality products which allow the cycle to continue.